white hat seo

  When starting to grow your Google ranking, it can be tempting to look for an SEO tactic that shortcuts the time it takes to rank well in the SERP results. As with any software, there are specific rules that a search engine algorithm will follow. These rules stop website developers from finding workarounds that create an unfair advantage fora site’s ranking. It ensures that the playing field is level and that any site can rise to the top with enough time and effort. When it comes to different approaches to Search Engine Optimization over the years, it has diverged into two types of SEO: ‘White Hat SEO’ and ‘Black Hat SEO.’  White hat techniques are more aligned with Google’s guidelines for high-quality SEO. Black hat SEO practices are based on hacks and tricks that while appearing to give short term boosts to a search engine result, typically have negative SEO techlog360 over the long term. What is ‘Black Hat SEO’? ‘Black Hat’ is